Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.
Albert Einstein

The role of design as a tool of branding and communicating has never been more important.

Design is often the unsung hero of every marketing effort. Whether it's collateral, an annual report, or the design for a product package, the look and feel of your company is what makes your statement to the world. Design is a vital part of that.

The way we view design is that it's one more tool for the big picture of the marketing effort. Every single printed piece needs to be a reflection of your corporate culture. If every single piece doesn't consider the marketing issues and the target audience, it's not going to be effective. A brochure that's a tool for the salesperson is different than a brochure being sent to consumers. Sounds obvious, but it's not always considered.

Design is not an afterthought. It's not a project for someone in marketing to "get creative" with. Design is as essential a marketing tool as any you'll ever use. That said, how does great design work? Very simply. Great design is born of great strategic thinking. Know the market, know the issues, know the audience, and you can get design that works, and works across all elements of your brand. From letterhead to packaging to trade show banners.

If that's the kind of design you want, that's the kind of design we do.